Tired of trying to scale your marketing without results?

Made Simpler is answering the call from CEOs who are stuck between expensive agencies and overwhelmed in-house teams.

What Made Simpler’s Clients Say

"Made Simpler transformed our marketing approach completely. Their strategic guidance helped us achieve 300% growth in qualified leads."

Shawn Boehme

CMO, PanTerra Networks

"Working with Made Simpler has been a game-changer. They provided the strategic direction we needed without the overhead of a full agency."

Brandon Sherwood

CEO, Gladly Network

"The team at Made Simpler understands the unique challenges of growing companies. Their approach is practical and results-driven."

LaKisha Mosley

Founder, Soft, Simple, CEO

"Made Simpler delivered exactly what we needed - strategic marketing leadership without the agency bloat. Highly recommend."

Dave Hansen

CEO, ClientTether

"Their fractional CMO service gave us enterprise-level strategy at a fraction of the cost. ROI has been exceptional."

Ghennipher Weeks

Principal, Ghenn Weeks Consulting

"Made Simpler brought clarity to our marketing chaos. Their systematic approach helped us scale efficiently and profitably."

Erik Mikkelsen

CEO, Longitude

The Gap Most Companies Face

Most women entrepreneurs know this feeling: you’re given three “traditional” paths, and all of them cost more than money — they cost your energy, your bandwidth, and sometimes your well-being. And none of them truly work.

Option 1: Traditional Agency

Agencies often sound promising… until you're the one carrying the stress of the gaps:

  • $10,000–$25,000/month retainers
  • Long-term contracts with almost no flexibility
  • One-size-fits-all playbooks
  • Junior staff doing the actual work
  • Slow turnaround times that add to your mental load

Option 2: Build In-House

Building an internal team can look empowering on paper—until you realize what it demands from you:

  • $180,000+ per marketing hire
  • 6–12 months to build a team
  • Limited expertise across channels
  • High turnover risk
  • Added management responsibilities that stretch you even thinner

Option 3: Struggle Through

The most common choice for women entrepreneurs who are already juggling too much:

  • The CEO/founder doing marketing on top of everything else
  • Inconsistent execution due to constant context switching
  • Missed opportunities because you're spread too thin
  • Reactive decisions instead of strategic ones
  • Revenue plateaus despite all your effort

The Fourth Option: Made Simpler

A solution that honors both your business and your mental well-being.
Made Simpler offers a marketing force-multiplier system built to support your growth — without requiring you to carry everything alone.

Strategic Direction

Fractional CMO-level strategy without the full-time cost.

You get clarity, positioning, and a roadmap that reduces overwhelm and brings direction back into your business.

Execution Engine

Their team becomes your marketing team.

They handle content, campaigns, sales enablement, and demand generation—so you can finally step out of survival mode and focus on what matters most.

Documented Systems

Everything they build is yours to keep.

SOPs, templates, playbooks—so when the time comes to bring things in-house, you have structure, calm, and confidence to grow on your own terms.

My Partner’s Five-Pillar Service Architecture

Comprehensive marketing infrastructure for sustainable growth

Fractional CMO and CRO services providing C-level strategic guidance:

  • Go-to-market strategy development
  • Positioning and messaging frameworks
  • Marketing budget allocation and ROI tracking
  • Sales and marketing alignment
  • Quarterly planning and roadmap development

Modern marketing infrastructure that converts:

  • Website strategy and optimization
  • Conversion rate optimization (CRO)
  • Marketing automation setup and management
  • SEO and technical optimization
  • Analytics and reporting dashboards

Strategic content that drives pipeline:

  • Content strategy and editorial calendars
  • Blog posts, whitepapers, and case studies
  • Email nurture campaigns
  • LinkedIn and social media content
  • Paid advertising (PPC, LinkedIn, display)

Equip your sales team to close more deals:

  • Sales collateral and pitch decks
  • Battle cards and competitive intelligence
  • Product one-pagers and demo scripts
  • Customer success stories and testimonials
  • Sales training and onboarding materials

Establish thought leadership and brand credibility:

  • Executive LinkedIn ghostwriting
  • Speaking opportunity development
  • PR and media relations
  • Industry awards and recognition
  • Podcast and webinar strategy

The Economics Make Sense

Compare the true cost of your marketing options

Traditional Agency

$180K - $300K /year
  • Monthly retainer: $15,000-$25,000
  • Limited flexibility
  • Junior team execution
  • Slow turnaround
  • Nothing to keep when you leave

Made Simpler

30% less than traditional marketing agencies
  • Flexible engagement models
  • Senior strategist-led
  • Fast execution cycles
  • Complete transparency
  • You own all systems & processes
Talk to a Strategist

Building In-House

$400K - $600K /year
  • 3-4 full-time hires needed
  • 6-12 months to build team
  • Benefits and overhead costs
  • Turnover risk
  • Management time required

Inside the Competitive Analysis

Here are a few snapshots of the insights we uncovered.

Who This Is For

Made Simpler works with companies that are scaling — but can't (or don't want to) add more headcount, stress, or complexity to get there.

CEOs and Founders

You're thinking:

  • "We need stronger marketing, but I don't have the capacity to manage a bigger team."
  • "Our marketing should be driving more pipeline. Why isn't it?"
  • "We can't justify $350K+ in new hires, but staying stuck isn't an option."
  • "I need someone who can take ownership strategically without adding more pressure to my plate."

If that's you, Made Simpler is built for you. You get strategic leadership, execution support, and documented systems — without adding headcount or more mental load.

CMOs and Marketing Directors

You're thinking:

  • "My team is maxed out, but expectations keep rising."
  • "We need specialized skills (SEO, video, PR), but full-time hires don't make sense."
  • "We're trapped in execution mode. I need space for real strategic work."
  • "We need systems and processes, not just more hands."

If that's you, we've got your back. Made Simpler multiplies your team's capacity, fills skill gaps, and installs scalable systems — so you can lead with clarity instead of overwhelm.

Ready to Scale Your Marketing?

Let's talk about your growth goals and how Made Simpler can help you achieve them.